Meet Ladunni Lambo, The Designer Who Gave London Fashion Week A Nigerian Feel – Konbini
In a chat to Konbini about the brand's inception, Founder, Ladunni said:
"Fashion is just another means of artistic or general expression. I illustrate and write, but right now it is the brand I focus on. I see fashion and fashion designers as visual artists.
I have always been into fashion, I graduated with a degree in Fashion Design, and I designed for a fast-fashion house for 2 years. To me, the brand has always been there - my decision to officially launch was based on all the experience I had gathered over the years."
Describing Ladunni Lambo's aesthetic as 'culturally alternative', Ladunni uses Aso Oke with modern styles and silhouettes in her designs. Given the vastness of globalisation, there is not too much of a disparity between Nigerian and British style, which leaves room for designers to actually create.
About the Ladunni Lambo woman, she says:
The Ladunni Lambo woman is going through life discovering herself and her strengths, she is a woman who wants to make a difference. People will look up to her or she will inspire others through the things she does. Between the ages of 25 to 70, powerful women all over the world can achieve this look, as every single Ladunni Lambo piece makes a statement in its own way.
It doesn't matter where she's from, the Nigerian and British markets are not too far apart in terms of style and design. The Nigerian market has become a lot more daring and is beginning to appreciate not just the designs themselves, but the story behind each collection.
Ladunni Lambo showcasing at London Fashion Week is a big deal for our fashion industry. Many Nigerian designers are of the opinion that being able to show and engage internationally exposes them to a new customer base and it also makes them more appreciated at home. The Nigerian industry even with its vast growth over the years still faces structural challenges, which leaves them in the position (right now) to need international access. The hope is to grow Nigeria into a fashion capital that suits the needs of the consumers whilst still leaving designers with enough room for creative expression.
"I hope I haven't reached the peak of my career just yet, I just want to keep going. Inspiration for my designs come from different cultures, stories and life experiences, not solely based in Lagos, or even Nigeria.
Lagos, however, plays an integral part in my brand. I produce in Lagos, I source some of my fabrics in Lagos and I have had my first 2 fashion shows here. Lagos inspires me to persevere, trying my best to take things to the next or a different level."
A Ladunni Lambo piece would be the perfect gear for date night, a cocktail party or for a day you're feeling extra and wanting to stunt on these hoes!